E2E Social Commerce
About the project
Director responsible for Accenture's first fully managed Creator Channel with built in advanced marketing intelligence and social commerce capabilities.
Project Clix tailors our Client’s unique cloud infrastructure and vendor ecosystems, providing brand operatives a standardized UX for the operation of creator campaigns.
Client Targets: Retail, FMCG, Beauty & Luxury
At Scale, At speed, Globally, for our clients.
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Single-entry point to manage this channel for brand clients.
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Dynamic capability at Global scale - access to network of curated
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Creators & vender solutions to meet Clients needs.
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Access to broad spectrum of Accenture services.
How it works
Client Application
Clix connects to a client’s existing data, applications and to vendors while connecting out to Accenture managed core services and to client specific Creator Gateway.
Creator Gateway
This is a client branded white-label web/mobile application enabling Creators to have a single point of contact on a client campaign. It allows the client to distribute content, manage contracts, arrange payments, and to potentially recruit new creators to a campaign. The Gateway connects to the Core to access back-office services and so on.
Core Service
The core service performs several functions. In the initial stages of a client engagement, it provides baseline Client Application and Gateway code for quick deployment. As a client system matures it provides fulfillment of Backoffice services. Over time insights harvested back from meta-data across multiple client engagements are fed back providing a more accurate and effective Creator Campaigns.
